Kids are meant to be kids. So let them be. Let them eat dirt, climb tall trees, and earn scars that tell stories. Let them pad around in bare feet, stay out past dark, sleep under the stars. Let them disconnect from screens, color outside the lines, and raise their outdoor voices. Let them test their limits—and ours. We’ve always made clothes to hold up to all the fun they can get into, and for generations of wear. And every year we’ve worked to make those clothes with materials that have a lighter impact on the environment, the one our kids will grow up to protect.
Kids are meant to be kids. So let them be.
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