Why Regenerative Organic?

Pratibha Cotton Farms, India.

Hashim Badani

It’s Farming the Way Nature Intended

Growing food and fiber with industrial techniques has devastated our climate. That’s why we’re supporting farms working toward the highest organic standard, Regenerative Organic. These practices reduce greenhouse gas emissions and could help trap more carbon than conventional agriculture.

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Part One
Big Agriculture Is Broken
Conventional agriculture contributes up to 25% of the emissions driving the climate crisis. Regenerative Organic practices reduce greenhouse gas emissions and could help trap more carbon than conventional agriculture.
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Part Two
Soil Is the Solution
Because healthy soil traps carbon, we believe this farming method has the potential to change the way we grow food and fiber and restore the health of our soil and climate.
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Part Three
What We’re Doing (and Why)
In 2017, we helped establish the Regenerative Organic Certified™ program, a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management.
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Regenerative Organic Farming Practices

These practices help build healthy soil that could help draw down more carbon from the atmosphere than conventional methods. To do this, farmers use a range of methods that have been around for millennia.

Regenerative Organic Certified™ Cotton

In 1996, we decided to use organic cotton exclusively in our line. We’ve taken our farming efforts even further by supporting farmers to grow cotton using Regenerative Organic practices.

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