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We’ve always valued boldness, whether that means having the vision to push highpoints into the unknown or having the audacity to demand more for our home planet. To be a strong climber means full commitment to the sport and to our communities. It means not just working toward futuristic first ascents but working toward a better future. And we aren’t going to get there alone.
Stories to get you out there.
For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritise purpose over profit and protect this wondrous planet, our only home.